by Seth Godin
This book is about how to ask questions and explore in a business setting. I feel this book really helped to inform me how to quest for the correct answer amidst a society who believes in "if it ain't broke, then don't fix it.".
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by Don Norman
This book is great for anyone who has to make things that other people are going to use. It looks at human interactions with things through commonly held beliefs, and assumptions. It's great to understand how to design things in an intuitive way.
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