Wednesday, January 18, 2017

Linked In Profile Pt. 3


Reposting an old post from the last blog.

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So, based on my last post, we now have an awesome description of what we do, and how we do it in our summary.  We have a list of projects that show how we have successfully contributed in the past at things we are passionate about.  We have filled out our experience, telling the story of our career to date.   What’s next?

A picture is worth a thousand words, given the time we have spent so far updating your profile with a couple of thousand words, we want to pick a photo of ourselves that supports our career story.  Some of my colleagues have photo’s that barely show the whole face, others who are wearing a t shirt, playing with their dogs, or sitting with their families.  These folks are looking for professional positions.  I have other friends who are wearing three piece suits looking for jobs as mechanics, shop workers, and the like.  When I’m hiring, I look for people who aim high.  On the other hand, if you are wearing a suit in the picture, I may assume you are OK with wearing a suit all the time.  Another problem I see all over Linked In is the self photo.  Rather than use a photo taken with your phone at arms length, get a friend, and go for a walk in the park.  Not an outdoor person?  Use a solid color wall behind you if all else fails.  Avoid pictures of you at the bar, or a party.  We all like to cut loose from time to time, but posting it on your resume?  Risky.  Your best bet is to find a good photographer, and pay for a professional head shot.

The next section to start looking at is the Skills & Expertise section.  I usually start by thinking about the work I want to do.  What skills do I posses that might be required to do that job.  Don’t forget about the soft skills.  You may be an amazing developer, but you won’t go far without the ability to talk to clients, influence your leadership, and eventually, manage an employee or two.  Mentoring that new guy, fresh out of college isn’t just the right thing to do, it shows you take the time to grow good employees, and should be mentioned here.

Certifications are a great way to show the knowledge you have gained.  If they are from well known organizations, it is even better.  Like before, I haven’t found any guidance on when to pull a certification from the list.  Anyone having feedback should let me know.  I have certifications that go back quite a ways.  I did that because I feel my time at Meridian Technology Center shows that even though I have been working in the technology industry for 16 or so years, I have been involved with technology for far longer than that.

Your profile should be looking pretty good now.  We are almost through all of the setup.  Hopefully you are already seeing a difference in your profile, and in the work you do.  I know as I first started updating my profile I thought it was silly.  A new age version of geocities, if you recall those.  As I continued to build my profile, I began realizing just how much I offer my company.  It helped my self esteem a bit.  I hope you are looking through yours and starting to realize what you offer.  As thoughts occur to you, new projects are delivered, new tools learned, or new skill sets discovered, update Linked In.  Use it to pull together every positive thing you can offer a company, and put it on display.

Thanks!
Rick

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